Muscle Shop
- Private Commission
- Completed July 2007
- Type: E-commerce
- Roll: UX/UI Design, HTML/CSS
The nutritional supplement industry is enormous and often daunting. The original eCommerce site was categorised using the industry standard which is only really useful when you know what it is you’re buying.
Success with this redesign relied on detailed research to provide customers with options to filter and sort products into goal specific groupings.