Muscle Shop

The nutritional supplement industry is enormous and often daunting. The original eCommerce site was categorised using the industry standard which is only really useful when you know what it is you’re buying.

Success with this redesign relied on detailed research to provide customers with options to filter and sort products into goal specific groupings.

Intuitable is pretty much the full(ish) portfolio of Michael Palmer. Everything that you can see here is of my own work. I have been fortunate to work with some great organisations and individuals in the last 20(something) years, and their commission / contribution is noted.