E-commerce UX Design
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I spent a lot of time designing and building e-commerce websites right from the very start of my career and up until early 2010 when I moved on to Learning Technologies.
The main body of my work focused on tuning and perfecting the online shopping experience as well as testing and tailoring extensive e-mail marketing campaigns.
Nowadays there are millions of cost effective e-commerce platforms available but in the beginning the options were limited or very expensive.